Top 10 Real Estate Websites in the U.S. (2024)

Most Visited Real Estate Websites 2023

The Most Popular Real Estate Websites in the United States Based on Unique Monthly Visitors

Real estate websites are the most dominant means for consumers to find a home. Nearly all buyers (95%) use online tools in their search process according to the National Association of Realtors (NAR).

A quick background: Real estate marketing requires two components, advertising and distribution. Before the internet, brokerages and agents would advertise their listings primarily in print (newspapers) and distribute them collated in three-ring binders kept at local real estate offices, where customers would visit and leaf through pages of properties, pick out a few they liked, and hop in their agent's car to go view homes in person.

Then in 1995, when the public got their hands on the first internet browser, the die was cast for sweeping changes in the real estate industry. Today, advertising and distribution are handled simultaneously on real estate portals and brokerage websites, which see millions of website visitors each month.

So, how big are real estate websites?

Real Estate Website Statistics (Editor's Picks)

  • Zillow is the largest real estate website in the United States, ranked by visitor traffic. In the last year, Zillow averaged 57 million monthly visitors.
  • In fact, 2 of the top 3 websites are owned by Zillow Group.
  • The top 3 most popular real estate websites (Zillow, Realtor, and Trulia) earn revenue primarily from selling leads to real estate agents.
  • With 8.3 million monthly visitors, Redfin is the top-ranking website for a full-service brokerage (works directly with consumers).
  • The top 4 ranked real estate websites are digital-first companies.
  • Remax.com, with 4.1 monthly visitors, is the top-ranking traditional (pre-internet) brokerage website.

Most Popular Real Estate Websites 2024

Here's a table with the top 10 real estate websites' traffic:

WebsiteMonthly Visitors
Zillow.com 57,300,000
Realtor.com 30,100,000
Trulia.com 9,800,000
Redfin.com 8,300,000
Homes.com 4,200,000
Remax.com 4,100,000
Movoto.com 2,700,000
Compass.com 1,400,000
Point2Homes.com 1,300,000
Century21.com 1,200,000

Source: Semrush

Discussion

Despite being the largest real estate holding company in the United States, Anywhere Real Estate (formerly Realogy Holdings Company) has only one website in the top ten: Century21.com. Their portfolio of brokerages relies heavily on the traditional agent-centric business model for customer acquisition.

What's more, the top iBuyer, Opendoor, is not ranked as a leading real estate website despite its 1.3% U.S. residential market share.

Compass has 5.6% of residential real estate market share in the United States but still has not cracked the top ten websites in terms of monthly visitors.

A lot of local real estate companies carry IDX feeds. In fact, CRMLS in California claims that it distributes 22,000 property listing feeds to agent-owned websites. Many of these small players get less than 1,800 visitors/month. Still, it's worth keeping an eye on as the dominant players could slowly bleed organic traffic as data becomes more democratized and decentralized - a death by a thousand cuts (of sorts).

Having successfully penetrated top real estate markets - like Seattle, Los Angeles, New York, San Diego, Chicago, and San Francisco - in 2022, Redfin announced its expansion plans to reach more markets in the United States. That year, the company successfully grew its monthly unique visitors from in 8.4 million to 10.2 million.

Conclusion

That’s our roundup of real estate website rankings. You may also be interested in the largest residential real estate companies by transaction volume, agent count, and sides. For even more data, view all real estate stats.

The biggest takeaway for me was the organic traffic Zillow Group generates from the combination of its flagship website and Trulia. It simply dominates online real estate searches.

Can anyone catch up to Zillow?

Can anything disrupt websites as the primary means of real estate advertising and distribution? Meaning, could some new consumer experience, like virtual worlds, replace the web as we know it?

Discussion

#1 By Brent Wells at 3/24/2023 -2:45 PM

Your question was: First, can anyone catch up to Zillow?



Honestly, I doubt it. I think real estate agents need to focus on a hyper-local presence. A perfect example is what you and your team have done with your website. You are focused on specific areas of California and deliver specific and focused information that home buyers crave.



Honestly, thats what we as agents should be doing. Zillow will have a very hard time knowing our local markets and adding value to it.



Great article by the way...

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