Home Remodeling Statistics: Trends and ROI (2024)

Home Remodeling Statistics

What is Home Remodeling?

Home remodeling is altering a home's structure or remaking one or more of its areas.

Remodeling and renovating are often used interchangeably, but there’s a difference.

Remodeling entails creating something new, while renovating means restoring something to its previous state. For example, installing a new hardwood floor is remodeling, while re-sanding the hardwood floor is renovating.

What's more, home remodeling and renovating are both referred to as home improvement. However, home improvement is a broader term that includes remodeling, renovating, repairing, restoring, modernizing, moving, demolishing, or otherwise improving or modifying the whole or any part of a residential property.

In this post, we focus mostly on home remodeling – bigger projects that add to a home’s value.

Here’s a summary of what you’ll find:

Home Remodeling Key Stats

  • Home remodeling is a $400 billion+ industry with no single company holding 5% (or more) of the total market share.
  • Home remodeling's annual average growth rate is 4.4%.
  • Home remodeling generated $369 billion in revenue in 2021, a 9% increase over 2020.
  • Median spending on home remodeling was $18K in 2021.
  • Homebuyers who recently purchased their home spent $30,000 on remodeling in 2021.

New Homeowner Remodeling Expenditures

  • Median spending for interior remodeling areas increased 38% from 2002 to 2021.
  • A home remodeling project's average cost recovery rate (return on investment) is 56%, but some projects generate double-digit returns.
  • Home remodeling is expected to reach $432 billion in 2022, a 17% increase over 2021.
  • The top three home improvement projects are interior painting, bathroom remodeling, and installing smart home devices.
  • Homeowners who've lived in their house longer than six years account for 60% of remodeling activity, yet spend 50% less than recent homeowners (owners who've been in their home less than one year).

Home Remodeling Market

Home remodeling projects fall into one of the three categories:

  • DIY (do-it-yourself)
  • With the help of a pro
  • A combination of both

Depending on the scope and complexity of the project, it may also involve the services of a designer.

Thus, the home remodeling market includes wholesalers and retailers of home improvement materials and supplies, contractors, builders, and remodeling design firms.

The home remodeling market is highly competitive and has a low business share concentration. No single company in the U.S. remodeling market holds a market share of 5% (or more) of the market total.

The home remodeling market is also highly fragmented, with many players operating in different regions. High market fragmentation often results in significant price differences for projects in different geographic locations. Even project cost quotes in the same city can vary widely (think about when you requested a quote from three contractors and received three different results).

Home Remodeling Market Growth

In 2021, the U.S. home remodeling market generated $369 billion in revenue, a 9% increase over the previous year and 2x the market average annual growth of 4.4%.

Remodeling Revenue Growth Rate

Here is the home remodeling growth rate from 2017:

YearRevenue Growth Rate
2017 6%
2018 7%
2019 -3%
2020 3%
2021 9%

According to the Harvard Joint Center for Housing Studies, the market is expected to reach $432 billion this year, a 17% increase over 2021. Beyond 2022, the home remodeling market is projected to grow at diminishing rates – getting closer to its historical annual growth.

Remodeling Revenue

Here’s a table showing the home remodeling revenue breakdown since 2017:

2017 $313.6 billion
2018 $336.9 billion
2019 $327.0 billion
2020 $337.0 billion
2021 $369.0 billion

Source: Harvard Joint Center for Housing Studies

The significant revenue growth in 2021 was driven by the market fundamentals – an increase in the number of home remodeling projects and increased spending per project.

Recent residential real estate market trends and the impact of the COVID-19 pandemic also played a role in boosting the home remodeling revenue.

Home Remodeling Activity

In 2021, 55% of homeowners tackled a remodeling project, a 2% increase from the previous year.

Home Remodeling Activity

Here is a breakdown of remodeling activity over the last few years:

YearRemodeling Activity
2019 54%
2020 53%
2021 55%

Source: Houzz

The 2021 increase in remodeling activity was driven, in part, by the U.S. aging home inventory, and the record home sales, amid a significant home market price appreciation.

Faced with the record-high home prices, recent buyers (owning a home for less than one year) opted for what they could afford – older homes or/and homes in need of improvements, which drove up that cohort's remodeling activity.

Pandemic lockdowns and remote work options were also contributing factors. Having more spare time on hand and spending more time at home generated a surge in DIY projects.

How Much Do People Spend on Remodeling?

In 2021, median spending on remodeling projects grew to $18,000 which was 20% more than 2020, consistent with recent growth trends.

Remodeling Spending Growth

Here is a table of median spending growth on home remodeling since 2019:

YearMedian Spending Growth
2019 13%
2020 15%
2021 20%

Note on the choice of Median vs. Average: Median spending is the halfway point – half of all projects in 2021 cost less than $18,000, and half cost more. When it comes to spending, the median numbers are often preferred to the average numbers. That is because the outliers can easily skew the average – one project costs significantly more (or less) than others.

Remodeling Median Spend

Here’s a table showing the median spending breakdown per year:

YearMedian Spending Amount
2019 $13,000
2020 $15,000
2021 $18,000

High-end remodeling projects had a big impact on the median spending increase.

In the top 90th percentile, the median spending reached $100,000, a 15% gain over 2020 and more than 2x the annual increase in previous years.

Spending Growth 90th Percentile

Here is a table of high-end remodeling project expenditure growth:

YearSpending Growth - 90th Pctl.
2019 6%
2020 6%
2021 15%

Total project costs, in dollars, also increased.

Spending Amount 90th Percentile

Here’s a table showing the median spending breakdown per year among the top 90 percentile of projects:

YearSpending Amount - 90th Pctl.
2019 $80,000
2020 $85,000
2021 $100,000

Source: Houzz

While comprising only 10% of the spending spectrum, high-budget projects contributed a large portion of the total dollar amount, driving median home remodeling spending up.

The increased spending is attributed to price increases for home improvement materials. The primary drivers were the pandemic-related material shortages, supply chain interruptions, and increased delivery costs.

Below, we show the most popular home improvements that include both remodeling and renovating projects.

Here is the popularity of home improvements ranked by the percentage of households completing a particular project.

Most Popular Home Improvements

And here is a table with the raw numbers of the percentage of households who completed a project:

ProjectHouseholds Completing
Interior Painting 32.2%
Bathroom Remodel 27.7%
Installing Smart Home Device 27.1%
Flooring 26.7%
Landscaping 24.7%
Exterior Painting 24.2%
Kitchen 23.7%
Fencing 23.1%
New Roof 19.4%
New Cabinets 19.4%

Here are the changes in project popularity from 2020 to 2021.

Remodeling Project Popularity

Notably, while refurbishing cabinets remains very popular, the cost savings is only 5% compared to replacing them with new cabinets.

Here is a table showing the year-over-year percentage change in remodeling project popularity:

ProjectYOY Change
New Cabinets 61%
Fencing 43%
Installing Smart Home Device 41%
Exterior Painting 26%
New Roof 20%
Kitchen 5%
Flooring 3%
Landscaping 3%
Interior Painting -7%
Bathroom Remodel -9%

Source: Houzz

How Much Does It Cost to Remodel a Room?

In 2021, kitchens were the most expensive renovation project. Home offices required the least amount of spending.

Cost to Remodel a Room

Here is a table with the median spend for home renovation projects:

Remodeling ProjectMedian Spend
Kitchen $15,000
Master Bathroom $9,000
Guest Bathroom $4,400
Living/Family Room $4,000
Master Bedroom $2,000
Laundry Room $2,000
Dining Room $1,900
Guest Bedroom $1,275
Home Office $1,200
Closet $1,000

In 2021, the median spending for remodeling a guest bathroom was 38% higher than the previous year. Median spending for remodeling the laundry and living room areas increased by 33%, and spending on remodeling a guest bedroom increased by 28% compared to 2020.

Remodeling Cost Increases

Here is a table with the year-over-year renovation cost increases:

Remodeling ProjectPercent Change
Guest Bathroom 38%
Living/Family Room 33%
Laundry Room 33%
Guest Bedroom 28%
Dining Room 27%
Kitchen 25%
Master Bathroom 13%
Master Bedroom 11%
Home Office 9%
Closet 9%


Who Spends the Most on Home Remodeling?

Home remodeling activity correlates positively with the length of homeownership. It makes sense; the longer a homebuyer stays in the same house, the greater the need for improvements.

The chart below shows the share of home remodeling projects completed by the length of homeownership: long-term, short-term, and recent homebuyers (less that one year).

Remodeling Projects by Ownership Length

Here's a breakdown of those figures:

Length of OwnershipPercentage of Projects
Long-Term (6+ yrs) 60%
Short-Term (1-5 yrs) 30%
Less Than 1 yr 10%

Interestingly, while the long-term homeowners completed more than half of the total projects, they also spent the least per project, making their contribution to the total spending the smallest. Essentially, long-term homeowners engage in more projects but ones that cost less.

Remodeling Spend by Ownership Length

Here's a table showing 2021 median spending by the length of homeownership:

Length of OwnershipMedian Spending
Long-Term (6+ yrs) $15,000
Short-Term (1-5 yrs) $19,000
Less Than 1 yr $30,000

Source: Houzz

The opposite is true about recent homebuyers. Having completed just 10% of the total projects, they also spent the most per project. With the median spending of $30,000 (nearly 2x that of the other two groups), recent homebuyers contributed the most to the total home remodeling spending.

With most of the recent homebuyers opting for older homes or homes needing improvement, this makes sense, too.

Compared to the projects of more established homeowners, recent homebuyer remodeling projects were larger in size and scope (3-4 rooms instead of 1 room). They often included high price tag items (electrical systems and plumbing). Thus, these projects called for larger spending than the projects completed by the short- and long-term homebuyers.

Which Home Remodeling Projects Add the Most Value?

Homeowners undertake remodeling projects for a variety of reasons.

While improving the livability and functionality of the home was the #1 reason for remodeling in 2021, the financial considerations and return on investment weren’t too far behind.

Historically, the question of whether remodeling will increase the value of the house -- and by how much -- has been one of the top deciding factors for most home remodeling activities.

According to the National Association of Realtors, a home remodeling project's average cost recovery rate (return on investment) is 56%. Meaning for every $100 spent on the home remodeling, the homeowner will receive back $56 when they sell the house.

The average might seem low, but the good news is that some home remodeling projects result in a higher cost recovery rate, and some generate double-digit returns.

Interior Home Remodeling Projects ROI

Here’s a list of ten popular interior projects with the cost recovery rates ranging from 63% to 147%:

Interior Home Remodeling Projects ROI

Hardwood floor refinishing takes the top spot with a 147% recovery rate, followed by new wood flooring with a cost recovery rate of 118%.

The table below shows the returns on investment per remodeling project. For example, every $100 spent on a hardwood floor refinish, the homeowner receives $147 back. In other words, investing a $100 in this remodeling project increases the home value (home selling price) by $147.

Interior Remodeling ProjectReturn on Investment
Hardwood Flooring Refinish 147%
New Wood Flooring 118%
Insulation Upgrade 100%
Basement Conversion to Living Area 86%
Closet Renovation 83%
Attic Conversion to Living Area 75%
Complete Kitchen Renovation 75%
Bathroom Renovation 71%
Kitchen Upgrade 67%
Add New Bathroom 63%

Exterior Home Remodeling Projects ROI

Similarly, here’s a list of eight common exterior projects with higher-than-average cost recovery:

Both new roofing and installing new garage doors have 100% cost recovery rates – the costs of these projects are recovered in full at the time of sale.

Exterior Home Remodeling Projects ROI

Here’s a breakdown of the return on investment for exterior projects.

Exterior Remodeling ProjectReturn on Investment
New Roofing 100%
Garage Door 100%
Fiber Cement Siding 86%
Vinyl Siding 82%
Vinyl Windows 67%
Wood Windows 63%
Steel Front Door 63%
Fiber Glass Front Door 60%

Source: National Association of Realtors


This concludes our roundup of the home remodeling.

Home remodeling was one of the few industries positively affected by the Covid-19 pandemic.

The pandemic-related surge of DIY projects generated additional home remodeling activity.

Pandemic-related supply-chain interruptions resulted in higher home remodeling materials prices and additional revenue for suppliers.

Do you think these trends will continue, even partially, or disappear?

Tell us what you think – we’d love to hear from you.

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