Anywhere Real Estate Statistics, Revenue, & Market Share (2023)
Anywhere Real Estate, Inc. (formerly Realogy Holdings Company) is a real estate service company that owns several brands and franchises multiple brokerages like Better Homes & Gardens Real Estate, Century 21, Coldwell Banker, and more. Founded in 2006, the company offers relocation, lead generation, title, and settlement services.
Here’s an overview of what you’ll find on this page as we take a deeper look at Anywhere’s business activities:
- Anywhere Transaction Sides
- Anywhere Revenue
- Anywhere Expenses
- Anywhere Net Profit
- Anywhere Market Share
- How Many People Work at Anywhere?
Key Anywhere Statistics
- In 2021 Anywhere generated net revenue of $7.9 billion, slightly over double their 2009 net revenue of $3.9 billion.
- Anywhere Real Estate handles 1.53 million residential real estate transactions (sides) a year.
- Anywhere has approximately 196,700 independent sales agents in the U.S. and 136,700 independent sales agents in 118 other countries and territories.
- Anywhere’s most prominent brand, Century21, has 147,800 worldwide brokers and sales agents. Coldwell Banker, Anywhere's second-largest brand, has 101,900 worldwide brokers and sales agents.
- Anywhere estimates its U.S. market share of home sale transactions to be 16.4% in 2021, up from 15.3% in 2020.
Anywhere Transaction Sides
Anywhere claims it is the leading and most integrated provider of residential real estate in the U.S., providing services in virtually every aspect of buying and selling a home.
Residential real estate companies typically earn most of their revenue from commissions on helping consumers buy and sell homes. Anywhere estimates the gross commission income in the U.S. to be around $100 billion, of which Anywhere-owned brokerages and franchisees earned approximately $18 billion in gross commission in 2021.
Across the globe, Anywhere supported approximately 1.53 million residential transactions in 2021, up 7.7% from 2020.
Here is a table with total Anywhere sides in the United States since 2017.
| Year | U.S. Annual Sides |
|---|---|
| 2017 | 1,476,947 |
| 2018 | 1,430,674 |
| 2019 | 1,378,138 |
| 2020 | 1,424,020 |
| 2021 | 1,534,263 |
For an even more detailed view, here the sides, by Anywhere brand, since 2017:
| Year | C21 | CBanker | Sotheby's | ERA | Better Homes | Corcoran | Total Sides |
|---|---|---|---|---|---|---|---|
| 2017 | 417,337 | 731,486 | 122,475 | 133,225 | 72,424 | - | 1,476,947 |
| 2018 | 393,184 | 709,117 | 123,113 | 128,416 | 76,844 | - | 1,430,674 |
| 2019 | 370,289 | 684,981 | 126,211 | 117,126 | 79,531 | - | 1,378,138 |
| 2020 | 359,430 | 706,420 | 150,738 | 110,686 | 85,457 | 11,289 | 1,424,020 |
| 2021 | 377,989 | 753,355 | 173,108 | 113,862 | 88,980 | 26,969 | 1,534,263 |
Source: Anywhere
Anywhere Revenue
Anywhere generates revenue in three key ways: gross commission income from agents assisting in buying and selling properties, service revenue of services supporting real estate transactions, and franchise fees paid by franchisees who operate under Anywhere’s brands.
In 2021, Anywhere generated $7.98 billion in revenue, up 28% from $6.22 billion in 2020.
Here is a table with Anywhere's net revenues.
| Year | Net Revenues |
|---|---|
| 2017 | $6.11 billion |
| 2018 | $6.08 billion |
| 2019 | $5.90 billion |
| 2020 | $6.22 billion |
| 2021 | $7.98 billion |
Source: Anywhere
Anywhere Gross Commission Income
Gross commission income accounted for nearly 77% of all revenue generated by Anywhere in 2021. The company earned $6.11 billion in gross commission income, a 31% increase from 2020.
Here is a table with Anywhere Real Estate's gross commission income:
| Year | Gross Commission Income |
|---|---|
| 2017 | $4.58 billion |
| 2018 | $4.53 billion |
| 2019 | $4.33 billion |
| 2020 | $4.69 billion |
| 2021 | $6.11 billion |
Source: Anywhere
Anywhere Service Revenue
Anywhere generates revenue from providing a wide variety of real estate services, most of which come from their title group. Some standard services include title, escrow, and settlement services supporting residential real estate transactions.
In 2021, Anywhere Title Group generated $924 million in service revenue, a 67% increase from 2017.
Here is a breakdown of Anywhere's revenue from its real estate services:
| Year | Service Revenue |
|---|---|
| 2017 | $551 million |
| 2018 | $564 million |
| 2019 | $579 million |
| 2020 | $714 million |
| 2021 | $924 million |
Source: Anywhere
Anywhere Franchise Fees
Anywhere is the largest franchisor of residential real estate brokerages worldwide, and they generate revenue from collecting fees from their franchisees. In 2021, Anywhere generated $521 million from franchise fees, up 32% from 2017.
Here is Anywhere's franchise fee revenue since 2017:
| Year | Franchise Fees |
|---|---|
| 2017 | $396 million |
| 2018 | $393 million |
| 2019 | $386 million |
| 2020 | $419 million |
| 2021 | $521 million |
Source: Anywhere
Anywhere Expenses
Anywhere’s total expenses amounted to $7.58 billion in 2021. Anywhere's expenditures are mostly commission and agent-related, operating, marketing, and general & administrative expenses.
Here is the breakdown of Anywhere's expenses by year:
| Year | Total Expenses |
|---|---|
| 2017 | $5.76 billion |
| 2018 | $5.87 billion |
| 2019 | $6.06 billion |
| 2020 | $6.81 billion |
| 2021 | $5.78 billion |
Source: Anywhere
Anywhere Commission & Agent Related Costs
Around 63% of Anywhere’s total expenses can be attributed to commission and agent-related costs, amounting to $4.75 billion in 2021.
In 2021, commission and agent-related costs saw a year-over-year increase of 35% from 2020. Here is a table with the numbers:
| Year | Commission & Agent-Related Costs |
|---|---|
| 2017 | $3.23 billion |
| 2018 | $3.28 billion |
| 2019 | $3.16 billion |
| 2020 | $3.53 billion |
| 2021 | $4.75 billion |
Source: Anywhere
Anywhere Operating Expenses
Anywhere’s operating expenses amounted to nearly $1.67 billion in 2021, up 13% from 2020. This made up approximately 22% of total expenses at the company.
Here is a table of operating expenses for Anywhere Real Estate:
| Year | Operating Expenses |
|---|---|
| 2017 | $1.54 billion |
| 2018 | $1.55 billion |
| 2019 | $1.53 billion |
| 2020 | $1.47 billion |
| 2021 | $1.67 billion |
Source: Anywhere
Anywhere Marketing Expenses
Anywhere’s total marketing expenses amounted to $263 million in 2021, around 3.5% of total expenses.
Anywhere’s marketing expenses in 2021 were up 22% from 2020. Here is the marketing expense table:
| Year | Marketing Expenses |
|---|---|
| 2017 | $261 million |
| 2018 | $258 million |
| 2019 | $264 million |
| 2020 | $215 million |
| 2021 | $263 million |
Source: Anywhere
Anywhere General & Administrative Expenses
Anywhere’s general and administrative expenses amounted to $441 million in 2021, up 7% from $412 million in 2020.
Here is the G&A expense table:
| Year | G&A Expenses |
|---|---|
| 2017 | $364 million |
| 2018 | $328 million |
| 2019 | $344 million |
| 2020 | $412 million |
| 2021 | $441 million |
Source: Anywhere
Anywhere Net Profit
From 2017 to 2021, Anywhere was profitable in 3 out of 5 years. 2017 was the company's best year during that timeframe, with a net income of $431 million.
In 2021 the company reported a net income of $343 million. Here is net income data since 2017:
| Year | Net Profit (Loss) |
|---|---|
| 2017 | $431 million |
| 2018 | $137 million |
| 2019 | ($188 million) |
| 2020 | ($360 million) |
| 2021 | $343 million |
Source: Anywhere
Anywhere Market Share
Anywhere estimates its U.S. market share of home sale transactions to be 16.4% in 2021, up from 15.3% in 2020.
The company calculates this number by looking at the total transaction volume (sides multiplied by price) of home sales in the U.S. in which an Anywhere representative or franchisee participated divided by the total U.S. home sale transaction volume as reported by NAR.
How Many People Work at Anywhere?
How Many Employees Does Anywhere Have?
Anywhere has 9,435 non-agent employees.
Interesting fact: Anywhere has been named a certified Great Place To Work® for four years in a row, with 86% of employees saying the company is a great place to work in 2021, 27% higher than a typical company based in the U.S.
How Many Agents Does Anywhere Have?
In addition to employees, many independent sales associates work for Anywhere or one of its associated brands. In the U.S., Anywhere fuels the productivity of approximately 197,000 agents with a further 137,000 agents abroad. Around 59% of Anywhere independent agents are based in the U.S.
The number of U.S.-based agents gives a good idea of the company’s size and business activity. From 2012 to 2021, the number of Anywhere U.S. independent sales agents increased by nearly 19%.
Here's a breakout of the U.S. independent sales agent numbers since 2012:
| Year | Independent Sales Agents (U.S.) |
|---|---|
| 2012 | 166,000 |
| 2013 | 170,000 |
| 2014 | 175,000 |
| 2015 | 182,000 |
| 2016 | 186,000 |
| 2017 | 192,000 |
| 2018 | 192,000 |
| 2019 | 190,000 |
| 2020 | 191,000 |
| 2021 | 197,000 |
Source: Anywhere
Conclusion
That's it for my 2022 round-up of Anywhere Real Estate.
Anywhere is the largest player in residential real estate in the U.S., with a massive operation and portfolio of brands.
Now I’m curious what you think.
Can Anywhere continue to grow and increase its market share domestically and worldwide? Will Anywhere continue to be profitable in the coming years?
I’d love to read your opinions and thoughts below.
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