Airbnb Statistics (2023)
Step into the world of Airbnb as we unravel compelling statistics that paint a clear picture of this groundbreaking vacation rental platform, part of RubyHome's curated series of real estate statistics.
From user numbers, to host insights, and company financials, we'll explore the following topics in more detail.
- How Many People Use Airbnb?
- Airbnb Host Statistics
- How Much Does It Cost to Stay in An Airbnb?
- Airbnb Company Financials
- Airbnb Market Share & Competitors
Key Airbnb Stats
- Airbnb is estimated to have over 150 million users, with over 45 million users in the U.S.
- Airbnb has over 7 million active listings in over 220 countries.
- 394 million ‘nights and experiences’ were booked on Airbnb around the world in 2022.
- Airbnb has had over 1.5 billion guest arrivals since it started in 2007.
- A typical host in the U.S. earns $14,000 per year from Airbnb.
- Nightly Airbnb rates are normally the most expensive in North America, averaging $208 in 2021.
- Airbnb (7 million listings) is the leader in the vacation rental industry but faces many strong competitors in the travel industry such as Booking.com (6.6 million listings), and Expedia (2 million listings).
How Many People Use Airbnb?
Airbnb is a massive company with over 7 million active listings in over 220 countries. Here are some stats that give some insights as to how many people use Airbnb around the world.
- Airbnb is estimated to have over 150 million users, with over 45 million users in the U.S.
- There are over 100,000 cities and towns with active Airbnb listings.
- 394 million ‘nights and experiences’ were booked on Airbnb around the world in 2022.
- Every second, 5 to 10 guests check into an Airbnb somewhere in the world.
- There are over 4 million hosts on the Airbnb platform.
- Airbnb has had over 1.5 billion guest arrivals since it started in 2007.
- On average, people stay in an Airbnb booking for 4 nights.
Bookings by Region
Airbnb is most popular in Europe and North America. The company reports its European numbers together with the Middle East and Africa (EMEA).
North America accounts for 50% of the company’s revenue, and over a third of the total ‘nights and experiences’ booked.
The EMEA region accounted for 168 million ‘nights and experiences’ booked in 2022. Here’s a breakdown of the total nights and experiences booked by region.
Bookings in North America are the most valuable for the company.
The average gross value per ‘night and experience’ booked in North America was $240.29 in 2022. In the EMEA region, this was $127.99. Bookings in Asia Pacific ($117.41) and Latin America ($92.89) were worth slightly less for the company.
Airbnb Host Statistics
With over 4 million hosts on the platform, Airbnb can be a profitable revenue stream for property owners all over the world. Here are some interesting stats about Airbnb hosts.
- The 4 million hosts on Airbnb are responsible for over 7 million listings on the platform.
- A typical host in the U.S. earns $14,000 per year from Airbnb.
- 55% of hosts on the Airbnb platform are women.
- 13% of hosts in the U.S. are over the age of 60.
- Seniors are the fastest-growing host demographic in the U.S.
- Women 60 and older are the host demographic with the highest percentage of 5-star reviews (63%).
- Some cities restrict short-term stays (less than 30 days) and hosts must comply with local laws and regulations as is the case in Los Angeles (by permit) or San Francisco (by certificates).
How Much Does It Cost to Stay in An Airbnb?
Airbnb pricing varies by region and property size. In addition to price per night averages below, 97% of Airbnb’s have a cleaning fee. The median cleaning fee in the U.S. was around $30 in 2021. Most Airbnb’s also ask for a security deposit, on average about $150 in the U.S.
Note: Airbnb typically charges 3% service fee for booked listings.
Airbnb Prices by Region
Nightly Airbnb rates in North America are the highest, averaging $208 in 2021. This was a little over 50% of the global average which was $137 per night. Here’s a breakdown of prices one can expect by region:
- According to AirDNA, the average daily rate for a short-term rental in the U.S. was $259 in 2021.
- AirDNA forecasted that the average daily rate would increase to $278 by 2023.
Airbnb Prices by Room Count
Airbnb properties with more rooms command a higher price tag. Here’s a breakdown of average costs per night by number of rooms:
Airbnb Company Financials
Airbnb reached profitability for the first time in 2022. The company reported $8.4 billion in revenue with a net income of $1.9 billion.
Due to the global pandemic, the company lost $4.6 billion in 2020. Since the pandemic lows, revenue is up nearly 250%.
Here is a breakdown of the company’s revenue and income since 2017.
In 2022, Airbnb had a gross booking value of $63.2 billion from the 394 million ‘nights and experiences’ booked. Gross booking value is a key metric that the company looks at over time. This number is up 2.6x versus a gross booking value of $23.9 billion in 2020.
Airbnb Market Share & Competitors
Airbnb is the leading vacation rental company.
In terms of market cap, Booking.com is larger than Airbnb as of August 2023, however, Booking.com is not solely focused on vacation rentals; most of the company’s business comes from hotel listings. Of the company’s 28.2 million listings, just 6.6 million are vacation rentals.
Vrbo has a very similar business model to Airbnb as its primary focus is also vacation rentals. In fact, ‘VRBO’ stands for Vacation Rentals by Owner. In 2006 Vrbo was acquired by HomeAway, and then both were acquired by the Expedia Group in 2015. Expedia decided to retire the HomeAway brand and direct its vacation rental business towards Vrbo. With 2 million listings, it offers less than a third of the number of listings that Airbnb does.
Here’s a breakdown of companies in the vacation rental space by number of listings.
Conclusion
In conclusion, Airbnb's impact on the travel landscape is undeniable. With over 150 million users globally and 7 million listings spanning 220 countries, it has redefined hospitality. As a pioneer with 1.5 billion guest arrivals since 2007, Airbnb's journey continues to shape the way we explore and share spaces around the world.
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